I thought it would be useful to put the legacy eLoyalty Corp./Mattersight spinoff history into the perspective of the rest of the "e-" bubble of 2000 -- and along with the Times, update it for Groupon, et al. -- so I ginned up the below in Photoshop. Enjoy (click it to enlarge):

Where will Facebook land, three years from now? Who knows. But it is certain that at 100 times eLoyalty's cap as it goes out -- it has a better chance of showing GAAP EPS from its operations. Be careful out there, just the same.
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